Our Marketing Resources

Explore a thoughtfully curated collection of powerful tools designed to help your aesthetic practice thrive. From marketing strategies to content planning templates, we customize each resource to meet the unique needs and goals of your business, so you can achieve lasting success
with confidence.

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Marketing Strategy Playbooks

Downloadable, comprehensive guides that walk teams through creating effective marketing strategies tailored to their specific needs. Playbooks could include:

  • Step-by-step instructions on how to map out a full year of campaigns and promotions, highlighting key dates, special events, and seasonal trends.

  • A complete guide to optimizing social media presence, from understanding platform algorithms to crafting engaging posts that convert followers into clients.

  • Focused on teaching practices how to capitalize on high-demand times, including how to plan, promote, and execute special offers that align with client needs.

Marketing Trends & Insights

A regularly updated section that keeps your team informed on the latest shifts in digital marketing, social media algorithms, and aesthetics industry trends. It could feature:

  • In-depth insights on what’s trending in the aesthetics industry (e.g., increasing demand for certain treatments, rising interest in video content) and how practices can capitalize on these trends.

  • Information on how changes to platforms like Instagram and TikTok can affect visibility and engagement, plus tips on how to adjust strategies accordingly.

  •  Highlights of new tools or features (e.g., Instagram Reels updates, new ad formats on Facebook) that can help practices stay ahead of the competition.

Content Calendars & Templates

Practical, easy-to-use templates that teams can immediately implement. These could include

  • Pre-built calendar templates with suggested post types for each day of the week (e.g., testimonials on Tuesdays, educational tips on Thursdays) to help maintain a consistent posting schedule.

  • Templates designed to help teams plan out campaign details, including promotional messaging, timelines, platforms, and target audiences.

  •  A checklist for ensuring each post is ready to go, with prompts for including engaging visuals, compelling CTAs, and platform-specific hashtags.

Collaborative Worksheets

Interactive, downloadable worksheets designed to help teams brainstorm, plan, and execute marketing strategies together. These can be printed or used digitally:

  • A tool that encourages teams to brainstorm ideas for new promotions or campaigns, with sections for target audience, messaging, content ideas, and desired outcomes.

  • A worksheet to help teams organize their core content topics (e.g., treatments, testimonials, educational content) and plan how to diversify their posts.

  • A collaborative tool for teams to set specific goals for the quarter (e.g., increasing social media followers by X%, generating Y number of new leads) and track their progress toward achieving them.

Glossary of
Marketing Terms

A user-friendly glossary breaking down key marketing concepts and terminology, written in a way that’s easy to understand for those without a marketing background. It could include:

  • Explaining how this metric shows the percentage of website visitors who complete a desired action (e.g., booking an appointment).

  • A breakdown of how SEO works to improve website visibility on search engines, and tips on optimizing practice websites for local search.

  • What CTR means in terms of digital ads and emails, and how practices can increase theirs.

  • A simple explanation of testing different variations of marketing campaigns to see which performs better and why it matters.

Tool Recommendations

A curated list of must-have tools to simplify the marketing process and help teams be more efficient. Each tool would come with a brief description and explanation of how it benefits aesthetic practices. Examples include

  • Easy graphic design software for creating professional-looking social media posts, flyers, and event invitations.

  • Social media scheduling tools that allow teams to plan and automate their posts across platforms, ensuring consistent engagement.

  • For tracking website traffic and measuring the performance of campaigns to see what’s driving results.

  • A project management tool to help teams organize marketing efforts, keep track of tasks, and collaborate on content creation.

When it comes to marketing, we set the standard so your team doesn’t have to.

We offer customization options, tailoring these resources to meet the unique needs and goals of your business, so you can achieve lasting success with confidence.

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